Your Data, Your Trust: The Veritro Privacy Commitment

At Veritro, our business is built on trust. We understand that privacy policies are often long, confusing, and filled with "legalese."

This is not one of them.

This page is our commitment to you, explained in simple, clear terms. We want you to know exactly how we handle data, why we do it, and—most importantly—how you are always in control.

Our Two Roles: "Controller" vs. "Processor"

As a digital marketing agency, we handle data in two very different ways. Understanding these two roles is the key to understanding your privacy.

1. Veritro as the "Data Controller" (We're Responsible)

This is when we collect and use data for our own business. This policy you are reading right now applies to this situation. This includes when you:

• Visit Our Website veritro.com: We collect anonymous analytics data (like which blog posts are popular) to see what's helpful and improve our site for everyone.

• Contact Us: If you fill out our contact form, we use your name and email only to respond to your inquiry.

• Subscribe to Our Newsletter: If you sign up, we use your email to send you the content you asked for. Every email includes a simple, one-click "unsubscribe" link.

2. Veritro as the "Data Processor" (We're Following Instructions)

This is when we handle data on behalf of our clients.

Example: If our client, "Awesome Shoes Inc.," provides us with their customer list to run an email campaign, Awesome Shoes Inc. is the "Data Controller."

In this situation, Veritro is simply the "Data Processor." We only follow the client's lawful instructions. Their privacy policy governs that data, not ours. We are contractually bound to protect that data and use it only as they direct.

Our Cookie Philosophy: Simple & You're in Control

Cookies are small text files that help websites function. We use them sparingly and give you a clear choice. We group them into simple categories:

• Strictly Necessary: These are essential for our site to work. (e.g., remembering your cookie preferences so we don't ask you every time).

• Analytics / Performance: These help us understand how visitors use our site (e.g., which pages are most visited). This data is always aggregated and anonymous.

• Marketing: We only use these with your explicit permission. These cookies might allow us to show you a relevant ad for Veritro's services on another site.

You can accept or reject these non-essential cookies at any time via our cookie consent banner.

Your Data Rights: Simple & Accessible

We believe you should have easy control over your information, no matter where you live. You have the right to:

• The Right to Know: Ask us to show you what personal information we have about you.

• The Right to Correct: Ask us to fix any inaccurate information (like a typo in your name).

• The Right to Delete: Ask us to erase your personal information from our systems.

How to Exercise Your Rights: To make a request, just email us. No forms, no hoops to jump through.

Email: hammad@veritro.com

Our "Do Not Sell" Promise

This is simple: We do not sell your personal information for money. Period.

You may see a "Do Not Sell or Share My Personal Information" link on our site. We provide this to comply with privacy laws like the California Consumer Privacy Act (CCPA/CPRA). These laws have a very broad definition of "sharing" that can include the use of standard marketing or analytics cookies.

That link is just another easy way for you to opt out of those marketing cookies, reinforcing your control.

How We Protect Your Data

We are committed to keeping your data safe. We use standard technical and organizational security measures (like encryption and access controls) to protect the information we hold.

Updates to This Policy

We will review and update this policy as needed to stay compliant with new laws and technology. If we make a major change, we will post a prominent notice on our site.

Questions? Just Ask.

If you have any questions about this policy or your privacy, please contact us. We're real people, and we're happy to help.

Contact: hammad@veritro.com